ROWAN UNIVERSITY DEPARTMENT OF WRITING ARTS
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2019 Collingswood Book Festival - Morgan Riccobene

10/13/2019

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Collingswood held their 17th annual book festival last weekend on October 5th. With book signings, used book sales, kid activities, food vendors, novel-based merchandise, poetry readings and author talks, this was an extensive event with tons of people stopping by over the course of the six hour festival. Even Rowan University’s Writing Arts department got involved by running two booths. One was run by Dr. Jason Luther and students of his new Self Publishing course where they had the opportunity to market their own zines created in the course’s first unit, which Dr. Luther describes as “self-made, usually personal, short run publications, reproduced on a copy machine from a prototype that can be designed any number of ways." The students involved said the event was a “meaningful experience,” in which, “they learned a lot about how to pitch and interact with different folks, from families to teens to boomers to other publishers” and “learned how certain marketing can lead to sales." The students running this booth were not only able to gain this experience of selling their zines, which were all unique about a wide range of topics personal to the authors, but also left the unsold copies at a local coffee shop, which lead to the NJ Pen posting a picture, showing the class how quickly their published work can be shared.

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The other Writing Arts booth was run by Stephen Royek, shifts of Writing Arts Faculty members, and Writing Arts interns like myself. This table provided a broader look at Rowan University’s Writing Arts Department. The table displayed published books written by faculty and promoted several department features like the graduate programs, Avant, and the 19th Issue release for Glassworks. It even featured a raffle to win a Rowan baseball cap, t-shirt, and an assortment of books on display. Often, alumni would be drawn to the booth to reconnect with their previous professors, which was a great opportunity to discuss life post graduation and recommend graduate programs and Glassworks submissions. A large percentage of those approaching our booth and entering the raffle during my shift were parents drawn to Peanut Butter & Brains by Joe McGee, Megan Atwood’s Orchard Novel series, or Rodney Robin’s Fabulous Adventure by Doreen Fera, because parents wanted to know how they could get the books for their children. Even though we were not able to sell copies ourselves, people were very interested in how they could purchase the books. Many who approached the table were writers interested in joining our masters program and submitting to Glassworks. One family I spoke with was very curious about my experience in the Writing Arts Department and the internship, information on courses, and how I like the major. Their daughter was interested in pursuing a writing degree at Rowan, so they used the chance to hear about it firsthand. They also excitedly wrote their names down for the raffle and information about some of the books displayed. Later in the afternoon, when I was just browsing the festival, I had the opportunity to run into the same family again. They expressed that our booth was one of their favorites at the festival because of the pitch for our program, the parents told me their daughter is “excited to pursue the program after hearing so much about it." 

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During my time browsing the festival, I stopped by many tables of authors promoting their latest works, several of which I had previously read the novels of. That experience was particularly incredible as I was able to introduce myself and chat with some of the authors I know, receive advice on writing, take their card for updates on upcoming works, and purchase copies that each author signed for me. Aside from tents looking to sell work, many booths were  there for an informational purpose much like our Writing Arts Department booth. Two that I found myself drawn to were Book Baby and The South Jersey Writers’ Group. Book Baby is an online publishing company which has been featured several times at Rowan’s Career Expos. I had the chance to discuss my interest in publishing my writing, as well as one day hoping to work as an editor for the company. They were nice enough to give me a few short books on the company and self-publishing, their card with contact info, and a notebook. The South Jersey Writers’ Group gave me their card and notebook as well, and took down my contact information so that I may be informed of their next meeting. The group of writers “meet on the third Thursday of every month for its topic-based discussion and presentation meeting, led by a published author or subject matter expert,” and they “also host several other events each month, including write-ins and critique groups." There is an annual fee of $25 to be a member, the first two months of meetings are free to get a feel for it before committing, and I think at least attending a meeting would be beneficial to any students interested.
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The last and perhaps most personally enlightening experience I had was sitting in on the teen tent "Why Write for Young Adults?" author talk. Young Adult authors discussed their books, opinions on reading and writing education, and stigmas, expressing that children and teens love to read until it becomes a strict homework assignment, which they experienced with their children. One author also made a short speech on the stereotypes surrounding certain books. Addie Thorley, author of An Affair of Poisons, spoke passionately about stereotyping books by associating them with a certain gender, personality type, or other very narrowly defined categories, because it is pushing people away from reading. She also mentions the same in regard to writing, people should write what they want to write, and the audience will find them because the right audience would be looking to read similar writing. She discussed the ways it keeps people, particularly young adults, away from reading when they are put down by peers because of a book’s connotation. She advocates that “People should read and write what they feel drawn to." By limiting the marketing of the book to a specific audience based on stereotypes like gender, ethnicity, class, or even the themes of the writing can be limiting the audience so much that it’s too niche, and keeps potential readers away. This particularly spoke to me as writing very much relies on the rhetorical situation, knowing your audience in order to communicate with them. After her talk, it is easy to see how, rather than just knowing your intended audience and writing for them, authors should also be careful not to write into the limiting stereotypes, so that their work is open to their audience. I found her part in this subject to be the most memorable, and particularly important to the conversation of opening the field of literature to be more welcoming and receive less stigma.

The festival had so much to offer on both sides: as someone running a booth and as a book-lover exploring the event. The festival was extensive with a huge turn out where anyone could spend hours immersed in Collingswood’s own little world of literature. The wide variety of stands guaranteed everyone could find a booth to fit their interests, and walk away from the Delaware Valley’s largest festival feeling like they gained something from the experience, whether it be authorial knowledge or a signed copy of a new book. I highly recommend coming out to the 18th Collingswood Book Festival next year, I know I will!
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  • Home
  • Programs
    • Creative Writing Minor
    • WA Major
    • Minors >
      • Publishing and Writing for the Public
      • New Media Minor
      • Technical & Professional Writing Minor
      • Writing Arts Minor
    • Certificates of Undergraduate Study >
      • CUGS in Creative Writing
      • CUGS in Publishing and Writing for the Public
      • CUGS in Technical and Professional Writing
      • CUGS in Writing Studies for Educators
      • CUGS in Professional Communication
      • CUGS in Writing for the Environment
    • 4+1 (B.A.+M.A.) Program
    • Degree in 3
    • Graduate Programs
  • Advising
  • WA Major
    • Writing Arts Journey
    • Required Courses >
      • General Education >
        • Science and Mathematics
        • Social and Behavioral Sciences
        • Literature, History, Humanities, and Language
      • Introduction to Writing Arts >
        • History & Materiality of Writing
        • Issues in Writing
        • Technologies & the Future of Writing
      • Methods Choice >
        • Communication Theory
        • How Writers Read
        • Tutoring Writing
      • Creative Choice >
        • Creative Writing I
        • Writing Children's Stories
      • The Writer's Mind
      • Writing, Research & Technology
      • Literacy Studies >
        • Situating Writing
        • Writing With Technologies
      • Senior Seminar: Methods of Analysis and Evaluation of Writing
      • Portfolio Seminar
      • Free Electives
    • Elements of Language >
      • American English Grammar
      • Editing for Publication
      • Introduction to Anthropological Linguistics
      • Linguistics
      • Rhetorics of Style
      • Semantics
    • Concentrations >
      • Creative Writing >
        • Creative Writing I
        • Creative Writing II
        • Film Scenario Writing
        • Fundamentals of Playwriting
        • Magazine Article Writing
        • Professions in Writing Arts
        • The Publishing Industry
        • Screenwriting I: Writing the Short
        • Screenwriting II: Writing the Feature
        • Tutoring Writing
        • Teaching the Writer's Workshop >
          • Publishing & Writing for the Public >
            • Applied Media Aesthetics: Sight, Sound and Story
            • Editing the Literary Journal
            • Environmental Writing & Rhetoric
            • Fiction to Film
            • Introduction to New Media
            • Media Law
            • Online Journalism I
            • Participatory Media
            • The Publishing Industry
            • Publication Layout & Design
            • Photojournalism
            • Professions in Writing Arts
            • Rhetorical Theory
            • Self Publishing
            • Writing for Popular Culture
            • Writing for the Workplace
            • Internship
            • Research Practicum
        • Writing Children's Stories
        • Writing Comedy
        • Writing Creative Nonfiction
        • Writing Fiction
        • Writing Genre Fiction
        • Writing Poetry
        • Writing the Young Adult Novel
        • Internship
        • Research Practicum
      • Technical & Professional Writing >
        • Developing Health and Scientific Literacy
        • Introduction to Technical Writing
        • Medical Writing and Rhetoric
        • Professions in Writing Arts
        • The Publishing Industry
        • Scientific Writing and Rhetoric
        • Tutoring Writing
        • Writing to Bear Witness
        • Writing for Nonprofits
        • Writing for the Workplace
        • Internship
        • Research Practicum
    • WA Learning Community >
      • Publishers
  • Internships
    • Internal Internships
    • External Internships
  • Careers
  • Faculty
    • Faculty Resources >
      • Best Practices in Online Learning
      • Syllabus Requirements
      • HyFlex/Remote Learning
      • Canvas Support >
        • Writing Comedy
      • Accessibility in Online Courses
      • Racial Equity Online
      • Supporting Developmental Writers Remotely
      • Building an Online Classroom Community
    • Acknowledgements
  • Blogs
    • Writer's Insider Blog >
      • Spring 2022 >
        • Writing Diverse Characters
      • Fall 2021
      • Spring 2021
      • Fall 2020
      • Spring 2020
      • Fall 2019
      • Spring 2019 >
        • An Interview with Devon James & Rachel Barton
        • Confession Travel Writer
        • Self-Publishing: A Change in Perspective
        • CCCA Career Fair: Having Your Future in Mind
        • Alumni Success: Entering the Working World
        • Behind the Scenes of Rowan's Hiring Process
        • Writing Comedy
      • Fall 2018 >
        • Singularity Press: Rowan's New Start Up
        • Writing Arts Club
        • How Can We Evaluate Creative Writing?
        • More Inclusive Events for Technical Writers
        • Guest Speaker Manuela Soares
        • Glassworks Reading
        • Spotlight: Taylor Henry, Recently Published Rowan Alum
      • Spring 2018 >
        • Publishing and Writing for the Public: A Reconstructed Concentration
        • What You Think You Know About Technical and Professional Writing is Wrong
        • The Toni Libro Medallion Award Winner: Myriah Stubee
        • An Interview with a Publisher
        • Excellence in Writing Arts Medallion Winner: Sara Skipp
        • The College of Communcation and Creative Arts 6th Annual Student Awards and Showcase Ceremony
        • Rowan Alum, Marissa Cohen, On Self Publishing and Advocacy
      • Fall 2017 >
        • Upcoming Classes in the Writing Arts Department
        • The Writer's Journey Blog by Earl Garcia
        • Rewriting The Department's Social Media Platforms
        • Rowan University Writing Arts Club Reinvents Mission
        • Glassworks Launches Issue Fifteen
        • For Futuristic Consideration: An Exploration of Careers in Writing
      • Spring 2017 >
        • Technical Communication: An Overview
        • A More Inclusive Future for Technical Writers
        • Easing the Tension: Breaking Down Technical and Professional Writing
        • Growing the Technical and Professional Writing Concentration
      • Fall 2016
      • Spring 2016
      • Winter 2015
      • Fall 2015 >
        • 2014 and Prior >
          • Archive
    • The Bulletin Board
    • RU Writing? Podcast
  • Creative Writing
    • CW Faculty Publications
    • CW Course Offerings
  • Writing Center
  • Alumni
    • Undergraduate
    • Graduate
  • Awards
    • 2022 Emerging Writers Scholarship
    • Denise Gess Literary Awards
    • Excellence in Writing Arts Medallion Award
    • AnToinette Libro Graduate Medallion Award
    • Past Awards >
      • 2008 Hollybush Writing Competition
      • Write Rowan, Right Now! Contest
  • Student Groups
    • Writing Arts Club
    • Avant Literary Magazine
    • The Whit Newspaper
    • Her Campus Rowan
    • Odyssey at Rowan
    • Singularity Press
  • Events
  • ECCCA
    • RU Deptartment of Writing Arts - Home
    • News & Announcements
    • Rowan University - Home
    • Ric Edelman College of Communication & Creative Arts at Rowan University - Home
    • Student Groups
  • About Us
    • Our Vision and Mission
    • Land Acknowledgement
    • Our Call to Action